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Start a Sales Association Local Chapter

Sales Association Local Chapters offer local activities and represent/develop The Sales Association on a local, city or regional level. The sales professionals and association management professionals that start Local Chapters access a forum for personal and professional development including leadership, managerial, public speaking and team building skills. 

Sales Association Chapters are designed to carry out the Sales Association's mission at the local and regional levels, so it is important that chapter members are a part of, and understand the mission of, The Sales Association.

The Sales Association's mission is to connect the professional sales community, providing its members powerful and strategic means to grow professionally and drive profits.

Starting a Sales Association Local Chapter is simple and designed to help you begin building your local community for sales professionals.

Local Chapters are independent organizations responsible for local operations and have access to The Sales Association membership benefits, brand and community.  The local-national relationship creates a winning combination for the Sales Professional Community.

Who should start a Sale Association Local Chapter
Generally, Local Chapters are started by a group of sales professionals, an individual sales professional, or an association management professional.  Often times, a combination of these areas of expertise is helpful. For example, a sales community leader and an expert in association management would be a great combination.  Whatever form you choose – enthusiastic, self-motivated leaders are a great asset in starting your Local Chapter.

Steps to Affiliation and Charter
Contact The Sales Association to discuss the options available to best serve the sales professionals in your area.

  • Pick a name
    Local Chapter names start with “The Sales Association” followed by the “Chapter” name.  You can choose a city where your meetings take place, a regional or geographic area, a landmark or a term that local sales professionals will recognize.  The name should not create confusion with The Sales Association or other Local Chapters. The Sales Association is happy to help identify a great name for your new chapter at your request.
  • Have a Team
    To get off to a great start, it is helpful to have at least two or three colleagues ready to join in.  In addition, this is a great opportunity to network with the local sales professional community.  Association management professionals often have the support they need via colleagues and by reaching out to sales professionals.
  • Incorporate
    Local Chapters are separate entities from The Sales Association.  Local chapter incorporation is required but the form of incorporation is your decision.  Generally, Local Chapters are formed as non-profit/not-for-profit corporations or LLCs. 
  • The Sales Association Chapter Affiliation Agreement and Chapter Charter
    Complete and sign The Sales Association Chapter Affiliation Agreement and Chapter Charter.  This document defines the relationship between The Sales Association and the Local Chapters.  Information in The Sales Association Chapter Affiliation Agreement and Chapter Charter should be shared with your co-founders or board of directors as appropriate to ensure they completely understand the relationship with The Sales Association.

Member Dues and Dues Sharing
Sales professionals join the Sales Association and a share of the membership dues are allocated to the Local Chapter to be used toward Local Chapter services.  Local Chapters do not charge separate membership dues but do charge for events and marketing programs.

Financial Autonomy
Local Chapters develop additional streams of revenue and service.  Marketing programs - event sponsorships, advertisement placements, conferences and other creative means for companies to market their goods or services to the local members and all are excellent ways to build the Local Chapter.  Educational event registrations and networking/social events also help expand participation as each raises Local Chapter revenue.

Programing Autonomy
Local Chapters determine what programs and services they will provide local sales professionals.  Some communities enjoy later afternoon social events and others prefer early morning events.  Local Chapters often develop sub-groups to meet particular needs. Leadership, team development, employment transition and geographic sub-areas are among the possibilities you can use to develop your Local Chapter’s services.

Sales Association Resources
The Sales Association provides support in a number of areas as well as tools to help Local Chapters. 

  • Consultation
    Sales Association Leaders will hold regular meetings with you to help Local Chapter Leaders establish the chapter, determine the strategy for the first year and help you identify an implementation calendar.
  • Contacts
    Access to area contacts – total number varies by community LinkedIn Group Access – The Sales Association has the largest Professional Sales group on LinkedIn, as well as several local areas subgroups.
  • Marketing Support
    Kick-off Event Email Content – messaging to help Sample Event Calendars and Marketing Collateral – learn what has worked well for other chapters
  • Technology
    Website landing page - you can list your contact information, information about the Local Chapter and upcoming events, or have a link to your own website.

The Sales Association hopes you are as excited about becoming a leader in your sales community - by stepping out from the crowd and combining efforts to meet the needs of sales professionals.

We look forward to speaking with you. 
Once we have talked, you will get the password to the following page which has specific information and links helpful in starting a chapter.  They include an easy process to establishing the Chapter, the Affiliation and Charter document, sample Chapter by-laws and several items to help you plan and launch your Chapter with a bang!
Steps to Starting a Sales Association Chapter
 - password needed

To get started, please contact
Robert Spangler, MPA
Development Director
The Sales Association


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